There is a new guerilla marketing campaign running on the digg homepage. Upon clicking it it takes you to this humorous site claiming to sell you prosthetic organs for half a million bucks. After a while I was starting to get frustrated as to who is behind it. This was probably their marketing tactic. Heh.
After digging for a little while, I tried to use their contact form to contact them. I got an error from their site. But I was also able to see it was making calls to a 3rd party domain (The Visionare Group). Looking at their portfolio they seem to have an impressive history being contracted by Hollywood.
On their fake little site if you click “Financing terms and conditions” it takes you to this link: http://www.repomenarecoming.com/
I thought this part was particularly funny:
“Repo Man:
Occassionally, customers enrolled in our financing plans default on their payments. That’s when we call on our team of Repo Men-our very own version of the Navy Seals”
Their hoax of a job description continues, with job details:
-interface with debtors; communicate options for artiforg(sig) removal
- recover merchandise from the field in a timely manner
- adept in handling both tasers and scalpels
- proficiency in one or more of the folliwng: karate, kung fu, etc..
According to IMDB it is Up 25% in popularity this week. I guess this types of campaigns work. All I know is when the Movie “2012″ was running ads on TV saying the world was going to end, that’s not cool. These types of marketing campaigns are funny, but where do you draw the line? Do you think as we enter a new digital age that new laws will need to be made against causing panic? Similar to yelling “fire” in a movie theater?
I guess I blew your “cover”, Visionaire Group! Maybe next time use a throw away domain to host your Guerrilla client’s contact forms! The premise behind the movie is neat though, not sure if I’m too fond of the marketing. Kind of annoying.
marketing always makes a product more popular and is necessary for its success.**;